WHAT IS A COOKIE?
Cookies are small text files containing small amounts of information which are downloaded and may be stored on your user device e.g. your computer (or other internet enabled devices, such as a smartphone or tablet). At HEINEKEN we may use similar techniques, such as pixels, web beacons and device fingerprints. For the sake of consistency, all these techniques combined will be hereafter referred to as ‘cookies’.
COOKIES USED ON THE WEBSITE
- FUNCTIONAL COOKIES
Functional cookies are essential and help you navigate the Website. They enhance the user friendliness of the Website for visitors. These cookies make sure that you only have to pass the age-gate once and that your basket is saved during all the steps of your checkout process. These cookies also help to support website security and basic functionality.
- ANALYTICS COOKIES
Analytics cookies help us to understand the behaviour of our visitors and the usage of the Website in an aggregated manner. For instance, we can use these cookies to gain insight into how our visitors use our Website. This means we can find out what works and what doesn’t, it allows us to continuously improve the Website, and measure how effective our advertising and communication is.
- ADVERTISING COOKIES
Advertising cookies will remember your product and page preferences and in general that you visited the Website. We strive to provide you with advertisements relevant to you and your interests on other online platforms, where available on the basis of your visits and surfing behaviour on our Website and other third party websites. Based on these interests, we develop a segmented profile and then adapt the content and the advertisements on our website for various groups of customers.
Third parties that set cookies via our website may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-HEINEKEN websites. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours.
These advertising cookies are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertisements.
Even if these advertising cookies are not used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery programme on TV, you will often see an advertisement about cooking products during the advert breaks while this programme is on.
CONTROL YOUR COOKIE SETTINGS
Heineken International B.V. may also offer you the possibility to set your preferences regarding cookies. By clicking ‘Cookie settings’ you can choose which type of cookies you would like our website to use. You can change your preferences at any time – including completely withdrawing the consent you have previously given to us. Under ‘Cookie Settings/Set Preferences’ you can also find a list of all cookies within the categories ‘analytical’ and ‘advertising’.
Please be aware that HEINEKEN currently does not make use of a technical solution that would enable us to respond to your browser's 'Do Not Track' signals. Besides using the Cookie Settings section on our website, you may manage your cookie settings in your browser settings at any time. Please be aware that your browser settings may not offer you the same ease of use as the Cookie Settings on our website. If you simply disable all cookies or all of our cookies in your browser settings, you may find that certain sections or features of our website(s) will not work, because your browser may prevent us from setting functionally required cookies. Therefore, it is recommended to use the Cookie Settings on our website instead of disabling all cookies via your web browser.
Below is a full list of the cookies used on the Website of HEINEKEN:
If you have any further questions and/or comments, please contact us via this webform with a data privacy request.