Our positions & statements

21
April
2021
| 14:41 Europe/Amsterdam
Brand Promoters, sometimes referred to as Beer Promoters, play an important role as ambassadors of our products, promoting our brand portfolio to consumers across the world. They are predominately employed by agencies and often work for various
12
October
2020
| 10:54 Europe/Amsterdam
In 2018 HEINEKEN commissioned the African Studies Centre Leiden (ASCL) to conduct an exploratory research into the socio-economic and agronomic dynamics of the Sorghum value chain in Nigeria. This research report was published by ASCL on 12 October
20
February
2020
| 08:00 Europe/Amsterdam
We have become aware that the HEINEKEN Company, the Heineken® brand name and logo, as well as personal names of HEINEKEN officers, are being fraudulently used for activities in which HEINEKEN is not involved whatsoever. Alleged HEINEKEN
08
February
2019
| 13:11 Europe/Amsterdam
Brand promoters play an important role as ambassadors of our products, promoting our brand portfolio to customers and consumers at point of sale and at events. Our ambition is that brand promoters are proud of their work with HEINEKEN, and it is our
04
July
2018
| 06:24 Europe/Amsterdam
Brand promoters play an important role as ambassadors of our products, promoting our brand portfolio to customers and consumers at point of sale and at events. Our ambition is that brand promoters are proud of their work with HEINEKEN, and it is our
26
June
2018
| 13:37 Europe/Amsterdam
Heineken in Africa (Bier voor Afrika), a book by Dutch journalist Olivier van Beemen, makes a number of allegations regarding our operations in Africa. As a global company we work in a wide variety of environments across the world, each of which
02
May
2018
| 14:00 Europe/Amsterdam
Recently, a number of allegations were raised with respect to the brand promoters that are working for our brands in Africa.HEINEKEN employs brand promoters in Africa and throughout the world to promote and sell our beers. Brand promoters are mostly
20
December
2013
| 00:00 Europe/Amsterdam
Read everything about it here